POLET LED, in collaboration with long-term partner City Mall Skopje, Macedonia, realized an impressive public space digitalization project. In addition to the largest outdoor LED screen in the Balkans, installed on the building’s facade, a four-sided LED screen was also installed in the open space, designed for visitors to the rest area zone.

This digital installation enabled City Mall to improve advertising efficiency and visual communication, positioning itself at the forefront of digital spaces for shopping center visitors. On the other hand, POLET LED further strengthened its position as a leader in the design and implementation of digital environments.

For the project implementation, POLET Ph2.5 ProF LED displays were used, which perfectly follow the line of the central support column, giving the space a unique futuristic visual identity and a completely new dimension of digital experience for visitors