Retail AdLease™

Smart Advertising Leasing Solution

Transformation of space into profitable digital points – without investment.

Concept

Retail AdLease™ is an innovative leasing model of digital advertising that enables the installation and centralized management of LED screens in retail stores, without any CAPEX cost for the retail chain.

The system brings profit, improves communication with customers and makes the sales area more attractive and modern.

0 €

Investment

×5

Monetization

+70%

Noticeability

< 1h

Update

Implementation method

1. Pilot period

Testing and evaluation of the system for 3-6 months

2. Leasing implementation

A 24-month period with a minimum of 10 sites

A period of 24 months with a minimum of 10 facilities

Monthly broadcast and performance reports

GRACE PERIOD

The first three months of leasing are free

Ideal positions for screen installation

According to neuromarketing research, 76% of purchase decisions are made at the point of sale. Strategic placement of LED screens at critical points in the customer journey maximizes message impact.

Entrance pillars and passages

Action gondolas and seasonal zones

Check-out and cashier areas

Refrigerated display cases

Exit zones

Parking and outdoor LED positions

An example of the arrangement of LED screens in the sales area

"Point-of-sale messages have the greatest impact on a customer's decision."

Advantages

A new line of income

A whole new line of income without any investment on your part

Quick content editing

Update content on all screens in less than 1 hour

Full control

You have full control over the content that is broadcast

Green marketing

Contributes to ESG goals and reducing paper and plastic waste

Integration with POS

Ability of integration with POS systems and sensors

Cross-promo ability

Cross product promotion and campaign optimization

ESG contribution: Digital communication contributes to achieving ESG goals and reducing the consumption of paper and plastic in your facilities.

Measurable effects

+70%

Message visibility

×5

Income per position

tup to 5

Visuals on the screen

100%

Content control

Plug & Earn Model

Retail

It gives space and earns without any investment

Polet

It sets up screens and manages the entire system

Principal

It buys advertising space and promotes brands

Polet installs

Retail gives way

Principal buys

Income is shared

Examples of implementation

See how Retail AdLease™ is transforming retail spaces

LED ekran na ulaznoj poziciji

LED screen at the cash register

LED screen in the sales area

No investment, no risk - with clear
results.

Retail AdLease™ is more than a leasing model – it is a system that transforms the retail space into a living medium.

Faster, smarter and more visible advertising – with the support of Polet Cloud Network.

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