JUN 2025 — PoletLED has successfully completed a new retail display concept for the international jewelry brand TOUS, launching its latest product innovation — the Polet Digital View Box — in flagship stores located in Sofia (Bulgaria) and Bucharest (Romania).
The project introduces a new visual standard for high-end retail windows. The Digital View Box, featuring Polet Ph2.5 ProF indoor LED modules, was custom-designed to perfectly match each store’s window dimensions and aesthetic. Mounted on an elegant pedestal, the installation combines sharp LED imagery with a smoothly connected light box at the back, creating a soft and luxurious depth effect that enhances the TOUS brand identity.
“Our goal was to bring movement, color, and light into the storefront — to turn each TOUS window into a living story,” said the PoletLED design team. “The Digital View Box allows retailers to engage customers dynamically, with premium image quality and flexible content control.”
The installation delivers exceptional visual impact from the shopping mall street, helping attract new visitors and strengthen brand presence in competitive retail areas. The integrated LED display system also allows easy content updates through PoletLED’s cloud-based management platform, ensuring timely campaign changes and consistent brand presentation across locations.
The Polet Digital View Box represents a new direction in retail communication — merging advanced LED technology with refined design and visual storytelling.
About PoletLED
PoletLED is a regional leader in LED display systems and digital signage solutions, specializing in custom design, engineering, and installation for retail, media, sports, and corporate environments. With an in-house R&D team and production in Europe, PoletLED delivers complete turnkey solutions — from concept to content.
