Retail AdLease™
Smart Advertising Leasing Solution
Turning retail space into profitable digital touchpoints — with no investment.
- 0 €
- Investment
- ×5
- Monetization
- +70%
- Noticeability
- < 1h
- Content update
Digital advertising with zero CAPEX.
Retail AdLease™ is an innovative leasing model for digital advertising that enables the installation and centralized management of LED screens across retail stores, with no CAPEX cost for the retail chain.
The system generates profit, improves customer communication and makes the sales floor more attractive and modern.
From pilot to a network of stores in three steps.
Pilot period
Testing and evaluation of the system over 3–6 months.
Leasing rollout
A 24-month period with a minimum of 10 locations.
Reporting and analysis
Monthly broadcast and campaign performance reports.
Grace period
The first three months of the lease are free.
76% of purchase decisions are made at the point of sale.
According to neuromarketing research, placing LED screens at critical points of the shopper journey maximises the impact of the message.
- Entrance pillars and aisles
- Promo gondolas and seasonal zones
- Check-out and cashier zones
- Refrigerated display cases
- Exit zones
- Parking and outdoor LED positions
“Point-of-sale messages have the greatest impact on the shopper's decision.”
Revenue, control and flexibility — without the risk.
A new revenue line
An entirely new revenue line with zero investment on your side.
Fast content changes
Update content across every screen in under one hour.
Full control
You keep full control over everything that goes on air.
Green marketing
Supports ESG goals and cuts paper and plastic waste.
POS integration
Optional integration with in-store POS systems and sensors.
Cross-promo options
Cross-product promotion and continuous campaign optimisation.
ESG contribution: digital communication supports ESG goals and reduces paper and plastic consumption across your stores.
- +70%
- Message visibility
- ×5
- Revenue per position
- up to 5
- Visuals per screen
- 100%
- Content control
Three parties, one revenue-sharing model.
Retail
Provides the space and earns without any investment.
Polet
Installs the screens and operates the entire system.
Principal
Buys advertising space and promotes brands.
- Polet installs
- Retail provides space
- Principal buys
- Revenue is shared
How Retail AdLease™ transforms the sales floor.
No investment, no risk — with clear results.
Retail AdLease™ is more than a leasing model — it is a system that turns retail space into a living medium. Faster, smarter and more visible advertising, backed by the Polet Cloud Network.