JD Sports Zagreb – LED Displays and polet.cloud

For the JD Sports store at Arena Centar in Zagreb, we installed LED displays based on the brand’s design. The brief was to integrate different display technologies and formats into the planned store layout and its approach to presenting products and campaigns.

A distinctive feature of the installation is a suspended LED ribbon display that follows three sides of the structure above the checkout area. A wall-mounted display behind the checkouts and vertical displays throughout the sales floor complete the installation, bringing the brand’s content to different points within the store.

The project required coordinating the various display formats with the interior and retail fixtures. From narrow horizontal displays to large vertical screens, each display position was integrated into the JD Sports store concept.

We used polet.cloud to manage content centrally across the different displays. Digital signage became an integral part of the space, from welcome messages above the checkouts to campaigns alongside the products on display.